CBH Homes launches holiday homebuying event across Treasure Valley

CBH Homes is turning the holiday season into a home shopping push with CBH HomeFest, a free event running Nov. 6-Dec. 12 across four Treasure Valley communities. The company says the promotion will feature 15 decorated model homes, family activities and free holiday photos as it aims to make buying a home feel more festive and accessible.

Why it matters: - CBH HomeFest is designed to draw buyers into the market during a season many people assume is slow for home shopping. - The event pairs home tours with holiday programming, giving Idaho residents a lower-pressure way to explore homeownership. - CBH Homes says the holiday format has helped improve November and December sales by 77% year over year.

What happened: - CBH Homes announced CBH HomeFest, a holiday homebuying event in the Treasure Valley. - The event runs Fridays and Saturdays from Nov. 6 through Dec. 12, 2026. - CBH HomeFest will take place across four communities in Caldwell, Meridian and Nampa. - Admission is free.

The details: - The event will feature 15 fully furnished, festively decorated model homes. - Participating communities are Topaz Ranch West in Caldwell, Southridge in Meridian, Centerville in Meridian and Jack's Place in Nampa. - Friday festivities run from 4:00 p.m. to 7:00 p.m. - Friday activities include free holiday photos, face painting, stocking embroidery, live music, local vendor giveaways, hot chocolate and desserts. - Saturday festivities run from 1:00 p.m. to 4:00 p.m. - Saturday activities include free food trucks from 1:00 p.m. to 3:00 p.m., holiday giveaways, festive activities, Elf on the Shelf appearances and Letters to Santa. - Saturday guests can also enter to win tickets to Indian Creek Plaza ice skating. - CBH Homes is offering free holiday card photos inside the model homes. - Guests will receive both a printed photo and a digital copy. - CBH Homes is also offering a complimentary 2026 Holiday Photo Style Guide. - The company says the guide is meant to help guests prepare for holiday photos. - Visitors can explore move-in ready homes and view floor plans in person. - The event page is available at CBH HomeFest.

Between the lines: - CBH Homes is using the event to challenge the idea that buyers wait until spring to purchase a home. - The holiday setting doubles as marketing and a customer experience play, with Santa, food and entertainment meant to make model-home visits feel less like a sales pitch. - The company frames the event as part of a broader effort to make homeownership feel more accessible and memorable. - CBH Homes says it has more than 30,000 homeowners and has been building homes in Idaho for more than 34 years.

What's next: - Treasure Valley residents can book free holiday photos and visit all four HomeFest locations during the event window. - CBH Homes expects the holiday programming to continue building on the annual tradition it says has grown over 11 years. - The company will continue promoting its move-in ready homes and homebuying opportunities throughout the Treasure Valley.

The bottom line: - CBH HomeFest blends house hunting with holiday entertainment in an effort to boost traffic, reduce buying friction and keep Idaho home shoppers engaged during the winter season.